A new chapter begins

10 Years of HOLZKERN

Chapter 2

A New Look for the New Decade

Ten years ago, our journey began with a single wooden watch. Today, we’re inspiring more than two million customers around the world – online and across 10 Holzkern stores in Germany and Austria. Celebrate with us, discover something new, and explore our shop’s fresh new look!

Holzkern Founders

Elias Ferihumer

“A heartfelt thank you for 10 years of Holzkern—with an amazing team of over 180 employees and 2 million customers worldwide.”

Our Promises Since Day One

Crafted from Natural Materials

Wood, stone and more – sourced straight from nature

Nature never repeats itself

Your piece is truly one of a kind.

Nature Meets Technology

For waterproof wood & precision-cut stone

2-year warranty

By your side every day—that’s our ultimate goal

Our Story

2016

The Beginning

Elias founded HOLZKERN, and we launched our first watches made from real wood.

Discover Watches

2017–2018

Growth

We moved into our Vienna office and launched our unique, self-adjusting Bandlets.

Discover Bandlets

2019–2020

500 Designs & Our First Vienna Store

We launched our first jewelry collection for women.

Discover Women's Jewelry

2021–2022

Expanding Our Range

We expanded our range with bags, sunglasses, and men’s jewelry made from wood and stone.

Discover Men's Jewelry

2023–2024

1 Million Customers

We launched our Charms and our first collaboration with Star Trek™.

Discover STAR TREK™

2025–2026

2 Million Customers

We collaborated with Avatar: The Last Airbender and introduced a new generation of bags.

Discover AVATAR™

Your Benefits in the Premium Club

Look forward to exclusive highlights like Early Access or special surprises—guaranteed to be free and cancellable at any time.

Honest reviews—unfiltered