A new chapter begins

10 years of HOLZKERN

Chapter 2

A New Look for the New Decade

Ten years ago, our journey began with a single wooden watch. Today, we inspire more than two million customers worldwide – online and across 10 Holzkern stores in Germany and Austria. Join us in celebrating new discoveries and our shop’s new look!

HOLZKERN Founder

Elias Ferihumer

“From the bottom of my heart, thank you for 10 incredible years of Holzkern – made possible by an amazing team of over 180 employees and two million customers worldwide.”

Our Promises Since Day One

Made from the earth

Real wood, stones and mother of pearl – straight from nature

No two pieces are the same

Your piece is truly one of a kind

Nature meets technology

From resin-sealed wood to stone composites – blending nature and technology

2-Year Warranty

By your side every day - that's our ultimate goal

Our story

2016

The Beginning

Elias founded HOLZKERN and we sold our very first watches made of real wood.

Discover Watches

2017–2018

Growth

We moved into an office in Vienna and launched our unique, self-adjusting Bandlets.

Discover Bandlets

2019–2020

500 Designs & Our First Store in Vienna

We introduced our very first jewelry pieces for women.

Discover Women's Jewelry

2021–2022

More Variety

Expanded our collection with handbags, sunglasses and men’s jewellery made from wood and stone.

Discover Men's Jewelry

2023–2024

1 Million Customers

Launched our Charms and teamed up with Star Trek™ for our first collaboration.

Discover STAR TREK™

2025–2026

2 million customers

We launched our collaboration with Avatar: The Last Airbender and continue to evolve our handbag designs.

Discover Handbags

Your Benefits in the Premium Club

Look forward to exclusive highlights like Early Access or special surprises—guaranteed to be free and cancellable at any time.

Honest Reviews - Unfiltered